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His Excellency Abdulla Al Saleh – Undersecretary for Foreign Trade & Industry at Ministry of Economy UAE
UAE Vision towards Digital Economy and Smart Cities

his excellency 2Since March 2013, Abdullah Ahmed Al Saleh works as the Undersecretary (Foreign Trade Sector) of the Ministry of Economy.

May 2008- 2013, He was the Undersecretary of the Ministry of Foreign Trade. He was the Undersecretary at the Ministry of Economy for the Economic Sector from 2006-2008. March 2004-2006, he was the Undersecretary-Assistant of International Coopera- tion and Economic aVairs at the Ministry of Economy.

1991-2004, he was diplomat at the Ministry of Foreign AVairs and during that period he served at the UAE Embassies in Washington DC as well as Paris. In 1990, he is obtained Bachelor in Politics Science at the UAE University. In 1996, he is obtained Master degree in International Policies at American University, Washington DC.

He is the Head of the UAE Negotiating team for Free Trade negotiations.






Dr. Chirine Etezadzadeh
Smart City Institute


Dr. Chirine Etezadzadeh (economist) is the president of the SmartCity.institute (Ludwigsburg, Stuttgart and Cologne), founder of SmartCityNews.global – the global smart city knowledge base –, and CEO of the German Federal Smart City Association (BVSC e.V.). Prior to focusing on smart city research, she worked for global leaders in the automotive industry and as a business consultant in the energy sector. Since the summer semester of 2014, Dr. Etezadzadeh has been holding university lectures on product development for smart cities. Her book “Smart City – Future City?” was published in October 2015 by the Springer Publishing House in both German and English.







Bibop G. Gresta
Hyperloop Transportation Technologies 

Bibop G GrestaBibop Gabriele Gresta, global expert in finance, transportation and media, specializes in mass market community building and project design. He is a world-renowned speaker, featured at the World Economic Forum, The United Nations, Ted Talks, and other global conferences, and is now focused on transportation and human mobility. He is a respected activist in Transhumanism and Ethical Entrepreneurship. 

In 2014 Gresta partnered with Dirk Ahlborn, CEO and co-founder of Jump Starter, Inc. as COO and Chairman for Hyperloop Transportation Technologies, Inc.  Now, as Chairman, he coordinates a team of 600+ professionals in 40+ countries– the first on the globe to begin development of the Hyperloop™.

Gresta co-founded the influential startup incubator Digital Magics SPA, responsible for the start-up of more than 70 companies, in 2004 and served as venture partner.  He pioneered the venture capital market in 2011 with two stock listed companies in U.K. and Germany with investment of more than 70 million pounds (net asset value of more than 100 million).
At age 15, Gresta became Software Development Director for multi-national Alpha Center International (Italy), leading a team that developed a disruptive super-learning system, implemented in several nations.

While still in his teens Bibop Gresta became a formidable producer, host and author of hit TV programs on Italian national television, founding Bibop, S.p.A., a content production and distribution company. Within the company’s first two years it reached just under 4.25 million Euro in revenues.  In 1999 he sold 40% of Bibop, S.p.A. to Telecom Italia for just under 6 million Euro, creating one of the first successful case histories of Italy’s New Media. 



From the Middle East to the Ukraine – Chaos or the new Reorganization?

RadosThe Austrian Dr. Antonia Rados (born in 1953) became in recent years one of the most popular foreign correspondents of German television. In particular, the reporting on the Iraq war in 2003, on the democratic developments in North Africa and the Middle East in spring 2011, which was broadcast live often under perilous conditions, bestowed Antonia Rados international recognition. She was born in Klagenfurt, finished her studies in political science in Salzburg, Paris and Bologna as Dr. rer. phil. From 1979 she is a freelancer in the ORF and author of reports and documentaries in Lebanon and Iran. Since 1989 she reported from Eastern Europe, among others, on the revolution in Romania in December 1989.  After three years of working as a special correspondent for the ARD, she moves to RTL in 1993, and in 1995 she becomes Director of RTL offices in Paris and a year later foreign correspondent chief of the transmitter. In early 2008 she switches to ZDF. Rados joined the team of “heute-journal” by Claus Kleber and travels to global hotspots particularly for reports and documentaries.



The Economics of Good and Evil

SedlaceckTomas Sedlacek (1977) is a Chief Macroeconomic Strategist at ČSOB, one of the largest Czech banks. He is a member of a group Narrative of Europe commissioned by Manuel Barroso, EU commission president gathering thinkers, artists and scientists.

He worked as an economic advisor to President Václav Havel and latter to the Minister of Finance. Yale economicReview (2006) has ranked him among Five hot shots in Economics. He was a member of National Economic Council, advisory body to the prime minister and government, since its establishment in 2009 until 2013.

He is mainly known for Economics of Good and Evil, a book on philosophy of economics, an international bestseller, which received positive critics from academic as well as popular press (FT, NYT, Handelsblatt…). The book has received one of the most prestigious literary prices in economics, Frankfurt bookfair price for the best book on economics in 2012.

Tomas is a sought after lecturer, debater and commentator. He has co-published a number of books and articles.



Industrie 4.0 The German approach towards the industrial Internet of Things

KegelDr. Gunther Kegel is the Chairman of the Central Association of Electrical and Electronic Manufacturers E.V in Germany. 

After studying electrical engineering at the Technical University of Darmstadt, he launched a successful career in one of Germany’s most important automation company Pepperl + Fuchs. 

Since 2001 he is also CEO of the company.

Dr. Kegel is considered one of the five experts for Industrie 4.0 in German-speaking countries.




Big Data

yobieYobie Benjamin was recently named a 2015 Technology Pioneer by the World Economic Forum.

He is the co-founder of Avegant, the world’s first personal theater which brings big-screen entertainment to one’s personal space. It provides the possibility to see all your favorite entertainment in vivid detail with amazing audio and HD clarity, at home or at 30,000 feet.

Benjamin developed Google Wallet and other digital wallet, mobile and payment implementations for major Citi global corporate technology partners.

He also enjoys experience into wearable computing, synthetic biology, security, vertical search algorithms and software development.

Personal projects: re-imagining space and satellite technologies to combat global warming and reinventing the search paradigm and redefining payments.

His portfolio includes: Sandbox Interactive, Nixie, Skully Systems, Tappio, Zen Payroll.



Knowledge Management in Digital Revolution: How Artificial Intelligence is replacing Knowledge Management 

premium-speakers_pascal-kaufmann_420420x420Pascal Kaufmann is a neuroscientist-turned-entrepreneur, Founder and CEO of Starmind. Having received his Master’s Degree in Neuroscience and Economics at the Swiss Federal Institute of Technology (ETH) in Zurich and Northwestern University in Evanston, IL (USA), Pascal has worked at the prestigious Artificial Intelligence Laboratory of the University of Zurich, Switzerland and on numerous projects researching the interface between brains and machines to unravel the secrets of neural networks and brain activity.

•    Degree in Neuroscience and Economics at the Swiss Federal Institute of Technology (ETH) in Zurich and Northwestern University in Evanston, IL (USA)
•    Several years experience in the Financial Services sector and in the field of Business Development at Bank Julius Baer
•    Together with Marc Vontobel founded Starmind International in 2010.
•    As Starmind CEO Pascal Kaufmann is responsible for strategy, stakeholder management, business development, branding and expansion



The Future of Mobility: How Technology will keep us moving in congested cities? 

martin_hauschildMartin Hauschild from BMW Group is the Head of Mobility Technologies.

He is responsible for spearheading the development of BMW’s newest Smart Urban Mobility Concepts and Technologies. Among many other projects, Martin’s team is responsible for the development and launch of BMW’s Carsharing products. As part of the next leap forward Martin Hauschild and his team are working on new urban mobility concepts and technologies in the  context of the fully autonomous vehicle.

As the Chairman of the division of Transport and Environment within the Association of German Engineers (VDI) Martin sets impulses and inspires young engineers to actively participate in today’s rapidly changing mobility world.





Integral vehicle safety with the example of the new Mercedes E-Class 

michael fehring_new

Michael Fehring is Senior Manager for Passive Safety of the Mercedes-Benz Rear wheel architecture, Sports car architecture and AMG-Carlines at DAIMLER AG.

Between 2007 and 2012, he was Senior Manager for Innovations, Child Safety, Low Speed Crash and EURO-NCAP at the same company. He has a degree as engineer from the Automotive Engineering University of Applied Science Bingen. He also studied Air- and Space engineering at the University of Applied Science Aachen.  






New Business models and alliances in times of Smart Mobility 


Since 2001 Mr. Fulger works in R&D, product development and project management mostly at the interface between industrial/academic R&D and monetisation of new technologies (navigation service provider, Automotive OEMs, Connected Car, funded R&D).

His main topics are (system) architectures, business models, innovation strategy and business development in complex and interdisciplinary ICT-settings. For 2 years, he worked in helicopter research at the German aerospace research center (DLR), after that at TomTom and now Altran.

In the latter position he implements the company objective to improve its visibility as the research and development partner of choice, mostly for Automotive and Telecommunication industry across Europe.



Building the Future 

dirk henning

Mr. Braun is Chair of the Building Technology of the Architecture University RWTH Aachen. In 2007, Braun promoted “Bionics-inspired building shells”. His doctoral thesis was honored with the highest scientific award of the University of Stuttgart, the prize of Friends of the University of Stuttgart.

In the same year, Mr. Braun received his first reputation as a Principal Lecturer for the Advanced Building Technologies teaching and research field at the De Montfort University of Leicester, the oldest architectural faculty in England.

In November 2011, he was appointed professor of architecture and city planning at the RWTH Aachen University and has since then led the chair for building technology in the newly renovated Reiff-Museum.




Smart Building: Fire Protection and System Interaction Test 


Mr. Ernst is Head of the fire control department, senior project manager at Gruner AG in Basel, Switzerland. For more than 10 years, he has been planning fire control systems by creating appropriate concepts and fire control matrices.

His projects are building complexes, such as stadiums with shading, shopping centers, skyscrapers, etc. For some of these objects, he has, for some years now, supervised the recurring effective principles.

He is a lecturer at the Swiss Technical College in Winterthur and is a member of  VDI and VKF committees.




Sustainable Buildings – Certification and Carbon Consulting 

Kleist Thomas

Head of Green Engineering at the Engineering Office Univ.-Prof. Dr.-Ing. Mike Gralla, Herten. Kleist was responsible in the construction management of the Düsseldorf Airport.

He is engaged in the controlling the sustainability requirements for the new construction of the Hafen City region in Hamburg, Germany. He was appointed the sustainability champion for the overall project to ensure the sustainable planning and construction process.

Thomas is responsible for certification of all shopping centers to be in accordance to BREEAM DE in Germany.



Univ.-Prof Dr.-Ing. LUTZ ECKSTEIN
Autonomous Driving – Challenges and Potentials


Univ. -Prof. Dr. -Ing. Lutz Eckstein studied Mechanical Engineering at the Stuttgart University having a diploma in automotive engineering. He owns a doctoral degree in mechanical engineering from the same university. Since 2010 is he Professor and Chair of the Institute for Automotive Engineering at RWTH Aachen University and since 2015 is he Director of Profile Area Mobility & Transport Engineering.

He used to be Research Assistant on Vehicle Research Division of Daimler-Benz AG, then Project Director Integrated Safety at DaimlerChrysler AG and since 2010 is he Director of the Institute for Automotive Engineering.





Smart Building – Fire Safety Structural Fire Design 


Mr. Stamm has a degree in civil engineering of University of Technology Berlin (TUB).

He is engineer for numerical methods in fire safety, technical expert for fire structure design and expert in structural fire design – technical introduction/ structural fire design and BIM/ future and prospect in Industry 4.0







KONE People Flow Intelligence

Thomas7Mr. Lipphardt studied mechanical engineering. Since 1991 he is sales engineer at Thyssen elevators. He is partner and then owner of the Engineering office for Elevators and Escalators. Now he is Managing Director of the Association for Elevator Technology (VFA) . Since 2008 as manager codes and standards at KONE GmbH

Member of the following committees

DAfA    German Committee on Elevator Technology
DIN      German Institute for Standardization
VDI       Association of German Engineers
VDMA  Association of Machinery and Plant Engineers
ELA      European Lift Association

Member in the following guidelines:

DIN / VDI 2566 Sound insulation
VDI 2168          Qualification of personnel
VDI 3809          Testing of firefighter Lifts
VDI 4705          Emergency call management (chairman)
VDI 4707 1,2,3 Energy efficiency
VDI 6004          Vandalism
VDI 6017          Behavior of elevators in the event of a fire



DSOA as a Hub/Destination where new technologies, smart ideas meet.


Hans Christensen has a BA of science degree in Economics and Finance from Bentley University, Waltham MA, USA and Candidate to EMBA at Hult International Business School. He is currently serving as a Director of DSOA, Silicon Oasis Founders (a technology incubator) and DTEC, Dubai Technology Entrepreneur Center. His experience includes starting companies, and running departments in multinational corporations. He has been successful in attracting venture capital to the tune of double digit US $ million. Hans build-up and directed the team of the only technology incubator of Siemens ICN and ICM. (ICN was a department of Siemens with 55.000 employees in 160 countries) reporting to the board of Siemens ICN. His last company was a spin-off from Siemens, producing access gateway software for Hotspots.

As Director for SOF and DTEC, Hans’s responsibility extends to helping start up entrepreneurs establish their ventures. Currently, as Director and board member of 12 startups, some companies have graduated from the incubator and several more are currently entering into the program. As director of DTEC, Hans oversees the DTEC co-working facility. Currently DTEC is housing more than 400 startups. He is a Growthwheel advisor and certified incubation manager (with NBIA: National Business Incubation Association).

Hans is a member of the ‘DSOA Smart City Committee’ as well as a member of the Dubai Islamic Economy taskforce. The Smart City concept is based on creating a new approach to managing cities of the future. The Islamic Economy initiative targets building a technology center focusing on start-ups and Muslim consumers using the seven pillars of the Islamic economy as guidance.


Powering Smart Cities with Solar Energy in Desert and Hot Conditions: Challenges and Future Prospects

2016-03-01 10.40.26Dr. Hosni Ghedira is presently the Director of the Research Centre for Renewable Energy Mapping and Assessment at Masdar Institute (Abu Dhabi, UAE). Dr. Ghedira received his MSc degree in Civil and Environmental Engineering from the University of Sherbrooke (Canada) and his PhD in Water Sciences from the University of Quebec (Canada) in 1997 and 2001, respectively. Before moving to the UAE, Dr. Ghedira spent six years at the City University of New York as assistant professor and research associate professor. He also acted as director of the Environmental Remote Sensing and Image Processing Laboratory at the NOAA Cooperative Remote Sensing Science & Technology Center (NOAA-CREST) in New York from 2003 to 2008.

In his capacity as director of the Research Center for Renewable Energy Assessment (ReCREMA), Dr. Ghedira has lead the effort to develop regional knowledge and leadership in renewable energy assessment and mapping for the Arabian Peninsula and countries with similar climate through partnership with regional and international partners. ReCREMA is now recognized as international leader in solar resource assessment in arid and dusty environments. Dr. Ghedira is an active member in several regional and international working groups in the field of clean energy policies and renewable energy strategies. He has authored and co-authored more than 130 scientific publications in peer-reviewed journals and referred conference proceedings. He has also supervised more than twenty PhD and MSc theses in the USA and the UAE. Dr. Ghedira has participated as invited speaker, panelist and session chair in several international conferences and forums covering solar resource assessment and solar technologies.



German Emirates Chamber of Commerce 

Felix Neugart

Felix Neugart has been CEO of the German Emirati Joint Council for Industry and Commerce (AHK) and Delegate of German Industry and Commerce for Oman, Qatar, Kuwait and Iraq since February 2016.

He started his career with a policy consulting project of the Bertelsmann Foundation at Ludwig Maximilian University of Munich in 2000. In 2006 he joined the Association of German Chambers of Commerce and Industry (DIHK) and has held senior roles in the International Affairs department.

In his last position as Managing Director for International Economic Policy he coordinated DIHK’s activities in the areas of Trade, Customs and Foreign Economic Policy. The 43 year old has a long standing interest in the MENA region and speaks Arabic.







susanne_schoene_premium_speakers_420x420420x420Susanne Schöne – Event Presenter from Munich, Germany – Charming, eloquent and quick-witted.

Susanne Schöne draws on her extensive experience of over 1,500 events and show presentations and two years broadcasting for Germany’s foremost live news channel (N24) to make your next show, product or company a memorable experience.

Susanne is a natural with any topic at any venue. From automotive, mobile and IT technology through to weather and lifestyle. She is available as a gala, convention or event presenter as well as for panel discussions, interviews and press conferences. Under select circumstances, Susanne is also available for work at conventions.

What is the key to her natural and engaging presentation style? “Intense preparation is vital for a successful show. When I’m familiar with the precise wishes, interests and goals of the client can I (re)present them convincingly.”

Bi-lingual presentations (German / English) come naturally to Susanne. She conducts live interviews with an ideal mix of charm, aplomb, wit and curiosity. Susanne is comfortable working with a teleprompter or without. This presenter distinguishes herself with a quick wit and the ability to recall extensive scripts with ease.

In her work as a journalist, Susanne can help you to design your event concept.